Based on a highly scientific polling procedure (eavesdropping on the people around me), it seems that the big loser of the LA Auto Show was the VW Phaeton. While people seemed to like the car, I saw more rolled eyes and open scoffing there than anywhere else. Why? $105,000, that's why. The price tag reduced people to laughter. While that number might bring a shrug of the shoulders over in the Mercedes exhibit, show visitors openly mocked VW's attempt to go up market. Unfortunately, it's not because the car is lousy (in fact, it is feature-laden, luxurious and powerful, and the lines around it were as packed as any other car at the show). It is because VW made its reputation on inexpensive transportation, and the car-buying world will not accept anything else.
You want a lesson on depreciating assets? Look on Autotrader.com in a couple of years for used Phaetons. They will be the steal of the luxury class.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment