Consider: the new Mercedes CLS, a swoopy sedan meant to evoke the spirit of a coupe, with all the luxury and sporting accouterments needed to satisfy the desires of the middle-aged man at whom this product is targeted. In other words, a stodgy, grown-up car that's trying to act younger than it is.
Now consider: Cialis (I'm not going to link it; I sure don't need that spam). A product intended to help the middle-aged man at whom this product is targeted satisfy his, um, desires. In other words, it lets a stodgy, grown-up man act younger than he is.
Say it with me, out loud: CLS. Cialis. CLS. Cialis.
Coincidence? I think not.
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