Tuesday, December 12, 2006

Least Surprising Endorsement Announcement of the Year

It seems that Tiger Woods, who almost single-handedly turned Nike's golf division from nothing into a major player, has renewed his endorsement deal with the Beaverton, Oregon-based sporting goods colossus. Tiger entered the professional golf world at the age of 20 in 1996 under Nike's banner and the tag line, "Hello, world." That deal was worth $40 million over five years. In 2001, Tiger renewed the deal for another five years and $100 million.

The terms of the current arrangement have not been disclosed. It is speculated that Tiger will receive Oregon's Willamette Valley and title to some of the nicer neighborhoods in Portland in the deal, as well as the University of Oregon's athletic department.

1 comment:

Anonymous said...

......so is that why the forest that runs through our place is called "Fidler WOODS" ...?? Must have been part of the earlier deal.