Tuesday, October 28, 2008

I Want My MTV!

Remember when MTV stood for "Music Television"? It has been many years since MTV actually featured music as a substantial portion of its programming, now preferring instead to broadcast a steady diet of reality shows exploiting teens striving to be a lot cooler and sexier than they really are.

Good news for those with a nostalgic longing for old Duran Duran videos, however -- the music is coming back. MTV is not changing its programming; instead, MTV has enabled online access to all of its videos. This may be a bit trivial in the grand scheme of things, but MTV is not without significance in pop culture history. There was a span of years in which exposure on MTV could absolutely create a career (see, Madonna) or give eternal life to one-hit-wonders that would never have been known otherwise (see, a-ha).

For those of a certain age, imagine yourself dropping your backpack at the front door, pouring a bowl of cereal and settling down in front of the Trinitron for an afternoon of mindless radio on TV until mom nags you to get started on your homework. In this small way, you can go home again ... to 1982.

5 comments:

Andy said...

As some teen star said to Brooke Burke on Dancing with the Stars, “You were in high school in the ’80s??”

I remember taping numerous music videos, hoping to finally catch my favorite video of all time, “Leave It” by Yes. And now, I can watch it any time I want! Truly we live in a miraculous time. (Of course, I already have the video on DVD, but that is beside the point.)

While Leave It may seem a bit dated by today’s standards, I still appreciate its simplicity and understated elegance. At the time, it was known as “the anti-video.” Watch it, and you’ll understand why.

Unknown said...

Quick: Name the 5 original VJs

Dave said...

Arg; I can picture all of them, but can't get all of their names.

JJ Jackson (RIP)
Martha Quinn
Mark ....
Alan ... [the blonde guy].
The blonde girl.

Unknown said...

Sorry, I forgot to return to look at the answers.

Mark Goodman
Alan Hunter (blonde guy)
Nina Blackwood (blonde)

Anonymous said...

I think it's pretty funny that this entry has generated more posted comments than most on Nowhere...